Stay up to date with the latest in programmatic advertising, header bidding, and publisher monetization strategies.
Header bidding and waterfall are two different ways of selling ad spaces. Here's everything you need to know.
Header bidding, sometimes called advanced bidding or pre-bidding, is an advanced programmatic technique.
There are two types of marketplaces — open and private. Here's what publishers need to know about safety.
Ad injection is a serious threat to publishers. Learn how to detect and prevent it from affecting your revenue.
In-game advertising is growing rapidly. Here's why publishers and brands are paying attention.
Interstitial ads are full-screen ads that cover the interface of their host app or site. Complete guide.
With third-party cookies going away, publishers need to understand zero and first-party data strategies.
A complete beginner's guide to programmatic advertising — from RTB to private marketplaces.
CPM, eCPM, CTR, viewability — all the key ad metrics explained in plain English for publishers.